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Advertising Toasts

To advertising, which Marshall McLuhan called the “greatest are form of the twentieth century.”

Here’s to advertising. As Stuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

To big budgets. In the words of P.T. Barnum, “Advertising is like learning – a little is a dangerous thing.”

Here’s to H.L. Mencken, who said, “No one ever went broke underestimating the taste of the American public.”

Here’s to the mints – the only places that make money without advertising.

- , Editor, Etiquette Scholar

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